...celebrated on the 3rd weekend of June across the world...
#DrinkChenin Day has become a highlight on the international wine calendar since its inception in 2014 and one which truly shines the spotlight on South African Chenin Blanc, engaging millions of wine consumers across the world each year across industry events, at cellar doors and on social media.
With the ultimate aim to celebrate its deliciousness and is to ensure that South African Chenin Blanc takes its rightful place with the other great white wines of the world.
The first #DrinkChenin Day was celebrated on 12 June 2014 in New York and 10 other cities across the USA. Although the June date was picked for the northern hemisphere summer, it actually put the spotlight on the diversity of Chenin Blanc.
This campaign has expanded to an international celebration of Chenin Blanc, by Chenin lovers from all over the world.
The Chenin Blanc Association actively joined the campaign in 2016 and has taken it to new highest with social media engagements and events.
Wines of South Africa (WOSA – Europe, USA and Japan) is actively supporting the campaign by facilitating special Chenin tastings and activities and celebrating Chenin Blanc in June.
Fan de Chenin has been created and developed by the Anjou Saumur Wine Federation and in true reflection of the close relationship between the Loire Valley and South Africa, joins in celebrating the day, each year.
In 2019, the campaign was joined by Australia’s Swan Valley producers, led by vinovolta.com.au and L.A.S. Vino, Margaret River.